If you are shopping around for a web designer in London, you have probably noticed that prices are all over the place — anywhere from £200 to £20,000. This guide breaks down what websites actually cost in 2026, what affects the price, and what you should expect to get for your money.

Typical website prices in London (2026)

• Landing page (1 page) — from £450. Perfect for a campaign, a new product or a lean start-up presence.
• 3-page website — from £900. Home, services and contact: the essentials done properly.
• 5+ page website — from £1,100. A full business site with room to grow and rank on Google.
• Shopify store — from £1,400. Design, build and product setup for a store that actually sells.
• Bespoke WordPress build — from £1,200. Custom design, easy to edit yourself, no template look.

These are our real prices at V Visuals — you can see the full list on our services page.

What affects the price of a website?

1. Design: template vs bespoke

A £200 website is usually a template with your logo dropped in. A bespoke design is drawn for your brand in Figma first, so you approve every screen before a line of code is written.

2. Number of pages and content

Every extra page needs design, copy and imagery. A good designer will help you decide which pages earn their keep — more is not always better.

3. E-commerce

Selling online adds products, payments, shipping and legal pages. That is why a Shopify or WooCommerce build costs more than a brochure site.

4. SEO and performance

A site that looks lovely but never appears on Google is a business card, not a marketing asset. Proper builds include keyword-mapped page titles, schema markup, fast loading and mobile-first layouts.

Red flags to watch for

Beware of quotes that do not mention who owns the site afterwards, monthly fees that never end, and portfolios with no live links. Always ask to see real, live websites and reviews — ours are on Trustpilot and Google.

Get a fixed quote

V Visuals is a design and digital agency in Richmond working with businesses across London. Tell us what you need and you will get a fixed, no-surprises quote — get in touch here or call 07464 964459.